CFP® Board’s “Let’s Make a Plan” Campaign
Have you seen the new public awareness campaign launched by the Certified Financial Planner Board of Standards, Inc? Here is the first TV spot:
The campaign is designed to help educate Americans about the importance of sound financial planning and raise awareness about the significance of the CFP® certification and the need for competent and ethical financial planning. "The CFP® mark truly serves as the gold standard for personal financial planning," said CFP Board CEO Kevin R. Keller, CAE. "Just about anyone can use the term 'financial planner.' But only those individuals who have passed a rigorous set of criteria and meet our strict ethical qualifications can call themselves a CFP® professional."
In addition to the advertising there is also a website with additional resources, LetsMakeAPlan.org.